Empowering teams for
real outcomes

Fight the old ways of doing things, break barriers for success and build product teams that drive toward real outcomes.

Let's talk 👋

Learn more

Services

We can join you in your journey in adopting the new mindset and also finding, setting up and utilizing the best processes and tools in your context.

Setting and measuring goals

Goal clarity workshop

The workshop creates a foundation so that everyone understands the company’s direction and can act with clarity.

Product Metrics

We help product teams implement analytics, define the right metrics, and make decision-making fact-based. This lets your team quickly see impact and focus on what truly drives the product forward.

Friendly Team

We believe in the power of people. We are a team that is passionate about what we do. We believe that the best products are built by people who are inspired. We are here to help you build a culture that is focused on outcomes.

How to achieve goals

Outcome consulting cycle

Stop building features without measurable impact. We help your product team use a 4-stage framework—from spotting key RARRA bottlenecks to defining clear SMART Outcomes.

Continuous delivery coaching

Stop letting pipeline friction and technical debt undermine your outcomes. We offer targeted coaching to diagnose your CI/CD, DevOps, and Design System integration, giving you a clear roadmap for superior speed and reliability.

Our philosophy of product development

Goose Framework

The GOOSE framework is an operational model that connects a high-level strategic Goal to a validated Experiment. It creates a clear path from strategy to execution by focusing on measurable Outcomes and solving customer Opportunities.

From a vague goal to a validated experiment

GOOSE is not just another acronym. It’s a logical chain that connects your highest strategic goals to the daily work of your teams. It creates clarity and ensures every action has a purpose.

Escape the build trap. Lead with confidence.

GOOSE creates true alignment by linking vision to daily tasks, forcing teams to replace opinions with evidence through early and frequent testing. This shift empowers teams to solve real problems instead of just building features, fostering a culture of autonomy and innovation that saves months of wasted effort.

Escape the build trap. Lead with confidence.

OKR sets the destination. GOOSE is the GPS.

OKRs tell you where you're going. GOOSE is the operational model that shows you how to get there. It connects a high-level Goal to a measurable Outcome and, ultimately, to a single Experiment. The framework ensures teams stop building features and start solving real customer problems to create value.

OKR sets the destination. GOOSE is the GPS.

Breaking down GOOSE framework

Here’s how the framework breaks down your strategy into clear, actionable steps:

Goal

Outcome

Opportunity

Solution

Experiment

Read full guide

Product management resources

Discover structured guidance for every stage of the product lifecycle. From defining goal and setting product metrics to running experiments and analyzing results, our resources help teams align, track outcomes, and continuously learn.

Browse the materials

We have worked with amazing people

Excellent reviews from our extensive user base.

Lasse Laakkonen
Smartcraft
Pasi brought modern product-led practices to our teams, which have guided us toward more sustainable and systematic value creation.
Ion Cazac
Senior Product Designer
In 12 years, I haven't seen a more effective approach built on clear goals and trust in professionals.
Timo Makkonen
Smartcraft
A good and flexible solution has achieved through collaboration.
Aapeli Kallunki
Flovi
This way of approaching things and a focus on relevant goals have given me the opportunity to learn a great deal.

Lasse Laakkonen
Smartcraft
Pasi brought modern product-led practices to our teams, which have guided us toward more sustainable and systematic value creation.
Ion Cazac
Senior Product Designer
In 12 years, I haven't seen a more effective approach built on clear goals and trust in professionals.
Timo Makkonen
Smartcraft
A good and flexible solution has achieved through collaboration.
Aapeli Kallunki
Flovi
This way of approaching things and a focus on relevant goals have given me the opportunity to learn a great deal.