Why is this important
Why is this important? Companies' biggest challenge is not a lack of ideas but a lack of direction. Without a clear goal, teams do redundant work, strategy remains disconnected from the vision, and decision-making is based on gut feelings, not data. Goal clarity workshop workshop solves this.
The workshop's core idea
Turn your company's goals into testable strategic hypotheses.
Shared direction: We create a direction that everyone understands and can act on.
Fact-based decision-making: Data and metrics provide the basis for decisions.
Who is this for?
The leadership team
Key product leadership personnel
Strategically important stakeholders
Workshop content (2–4 h) + preparations
Introduction - Why we are here
Vision, mission, and values - The foundation for everything
Business goals - Clear, measurable goals
Strategic hypotheses - The "We believe that..." model
Commitment & next steps - Making it concrete for the future
You can find the workshop materials here:https://www.figma.com/community/file/1550764516812758250
Concrete deliverables
After the workshop, your company will have:
A jointly formulated strategic goal
1–3 testable hypotheses for future experiments
A shared understanding of the vision, direction, and key metrics
A framework for a continuous strategic feedback loop
Example of the outcome
"We believe we can grow our Annual Recurring Revenue (ARR) by 20% by focusing on Finnish healthcare companies, because this segment is investing heavily in digital collaboration solutions."
Benefits
Clarity: Everyone knows where they are going.
Speed: Metrics and hypotheses speed up decision-making.
Focus: Less redundant work.
Commitment: Leadership and teams share a common understanding.
The next step
Let's agree on a workshop date. After this, your company will have a clear, testable strategic direction.
