Unlike traditional funnel-based approaches, it applies a flywheel model (RARRA) that emphasizes retention-first growth and compounding impact over time. Instead of tracking users only as they move through a linear funnel, GOOSE helps teams measure the ongoing cycles of engagement, activation, referral, revenue, and acquisition—capturing how product improvements reinforce each other and create sustainable momentum.
Why is this important
Without a clear set of product metrics, teams risk measuring the wrong things, making decisions based on lagging indicators alone, and failing to understand which actions drive real impact. GOOSE: Product Metrics provides a structured, step-by-step approach to defining and prioritizing metrics that reflect both user behavior and business value.
Key Components
Lagging Indicators – Measure outcomes that have already happened, showing overall success (e.g., revenue, churn).
Leading Indicators – Track behaviors that predict future outcomes and guide action (e.g., activation rate, onboarding).
Bridge Metrics – Connect user behavior with business results to explain why outcomes occur (e.g., LTV:CAC).
RARRA Flywheel Metrics – A retention-first growth framework (Retention → Activation → Referral → Revenue → Acquisition) that builds compounding impact over time.
Continuous Delivery Indicators – Show the team’s ability to deliver value reliably by measuring efficiency, speed, and quality.
Step-by-Step Guidance
This guide not only explains but also walks product teams through the process step by step. From identifying growth levers to mapping them into the RARRA flywheel, GOOSE ensures metrics are actionable, testable, and aligned with real business outcomes.
You can find the materials here:
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A consulting service that helps product teams define clear, measurable metrics and implement the right product analytics tools to track, monitor, and optimize performance.
We work closely with product teams to not only set actionable product metrics but also ensure they have the right analytics infrastructure in place. From selecting tools and configuring dashboards to tracking key metrics, we guide teams step by step to turn strategy into measurable results and sustainable growth.
