Free resources
Know what to measure.
The GOOSE framework takes you from a goal to the experiment that proves it: Goal, Outcome, Opportunity, Solution, Experiment. The guides and the workshop templates are free to use.
GOOSE guides and templates
The complete guideGOOSE frameworkGoals, Outcomes, Opportunities, Solutions, Experiments: a structured way to navigate uncertainty, make better decisions and keep learning.Read the guide →
FigJam template, 2–4 hoursGoal clarity workshopTurn a company's vision and goals into concrete, testable strategic hypotheses, with the leadership team and product leaders in one room.Open in FigJam ↗
Guide and FigJam templateProduct metricsDefine clear, actionable metrics aligned with business outcomes, using the retention-first RARRA flywheel.Read the guide →
Guide and FigJam templateDefining product outcomesIdentify critical bottlenecks, map dependencies, prioritize high-impact problems and define SMART outcomes.Read the guide →GuideContinuous learning loopHow to conduct systematic research at every GOOSE level to maximize organizational learning.Read the guide →
